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Diamond is piloting a new approach to perceived data. Alongside perceived data for contributors, we now collect information about themes and settings. This helps us build a richer picture of representation onscreen, while reducing the number of contributors for whom detailed perceived data is required.

This information is based on your perception of the content. Responses should reflect how the content is presented to audiences.

How do I complete perceived data?

1. Open the Project Details tab.
2. Scroll to the bottom of the page.
3. Type to search for where the project is set. Select up to four settings that make up a significant proportion of the project's screentime.
4. Type to search for up to four themes that are central to the story or content.

Project details save automatically. You can return and update this information later if needed.

Why do we collect perceived data?

Diamond collects information about both the people who make television and the stories seen onscreen. Together with other Diamond data, this helps build a richer picture of representation across UK television.

Project-level perceived data helps us understand which themes are explored in television content, and which places and communities are portrayed onscreen.

How should I answer?

Base your answers on the content itself, not on behind-the-scenes information.

Themes

Themes describe the key ideas, topics or experiences explored in the content.

Examples range from broad themes such as Crime, Parenthood and Mental Health, to more specific themes such as Coming of Age, Foster Care, Climate Change, Financial Hardship and Coming Out.

Select the themes that play a meaningful role in the story. If a theme could be removed without substantially changing the programme, do not select it.

Settings

Settings describe where the project takes place onscreen.

For locations within the UK, Diamond uses Office for National Statistics (ONS) regional categories to support consistent reporting on representation across different parts of the country. For locations outside the UK, select the relevant country.

Select settings that account for a significant proportion of the project's content. If a location appears only briefly, it is unlikely to be a key setting.

Click the map to view it full size.
Source: Office for National Statistics. Contains OS data © Crown copyright 2021

Remember

Perceived data helps us understand not only who makes TV, but also the stories seen onscreen.

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