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For some onscreen contributors and characters, Diamond asks you to provide perceived data.

Perceived data is based on how a person or character appears onscreen, rather than their actual identity. There are no right or wrong answers. Responses should reflect your own perception of how that person or character is presented most of the time, so we recommend completing perceived data after you have seen the programme.

How do I complete perceived data?

1. Navigate to the On Screen tab.
2. Once you have uploaded your cast list, any contributors who require perceived data will be highlighted in the contributor list. Their kebab menu (three vertical dots) will be highlighted in orange.
3. Open the contributor’s kebab menu and select Edit perceived data.
4. Use the drop-down lists to select the most appropriate answer for each field.
5. Complete each field and select Save.

You can return and update perceived data later if needed.

Why do we collect perceived data?

Diamond collects actual data through contributor surveys and perceived data from production teams. Together, these help build a richer picture of representation in UK television.

Perceived data helps us understand not just who appears onscreen, but how different communities and experiences are portrayed in television content.

Perceived data is protected using state-of-the-art privacy technology and is only used for reporting on overall patterns, not individuals.

How should I answer?

When completing perceived data:

• Base your answers on onscreen portrayal, not on information you may know about the contributor personally.
• Consider how the person or character appears for most of the programme or series. If their portrayal changes significantly, base your answer on the majority of screen time.
• You don’t need to be certain. Choose the option that best matches the person’s onscreen portrayal. These questions are about perception, not factual identity.
• If the person’s onscreen portrayal doesn’t provide enough information to make a choice, use “Unclear”.

Example

If you know that an actor identifies in a particular way, but that information is not apparent from their onscreen portrayal, answer based on how they appear onscreen rather than what you know personally.

Remember

Perceived data helps us understand not only who appears onscreen, but also how people and stories are represented across television content.

Related articles

• Add contributors (e.g. cast & crew)
• Update contributors
• Glossary